GDRFA Dubai Launches "Love Emirates" Initiative to Strengthen the UAE's Global Reputation
In line with the UAE’s vision and mission to promote tolerance and foster feelings of love and belonging and inspired by the Sixth Principle of the Fifty-Year Charter, which states, “Enhancing the UAE’s global reputation is a national duty for all institutions,” the General Directorate of Residency and Foreigners Affairs in Dubai (GDRFA) has launched the "Love Emirates" initiative.
The initiative takes inspiration from the words of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, who highlighted the significance of individual and collective responsibility in maintaining the UAE’s positive reputation, stating:
"Everything you do, whether positive or negative, reflects your Emirati identity. We are all responsible for building a good reputation for this country because we are all stewards of it."
It is also guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who said:
"One of the reasons behind the UAE’s success is that everyone in this nation loves its soil. We love the UAE."
Institutional and national reputation are pivotal to the leadership’s vision, making the "Love Emirates" initiative a reflection of the UAE’s commitment to establishing itself as a global symbol of tolerance and unity.
The "Love Emirates" initiative aims to contribute to enhancing the UAE's positive image globally by highlighting key attributes tied to GDRFA’s work. These include the UAE’s status as the best country for stability, a global hub uniting diverse cultures, exceptional government services, high quality of life, and the sense of respect and appreciation experienced by everyone living in the country.
The initiative invites citizens, residents, and visitors from around the world to express their love for Emirates in innovative ways, engaging with the digital campaign and interactive on-ground booth. This reflects the shared values that unite everyone under the UAE’s banner.
Officially launched through GDRFA Dubai's social media platforms on December 1, 2024, the initiative targets a broad audience. To foster direct engagement, an interactive on-ground platform will allow individuals to actively participate and creatively express their affection for the UAE.
Commenting on the significance of this initiative, His Excellency Lieutenant General Mohammed Ahmed Al Marri, Director General of GDRFA Dubai, stated:
"The 'Love Emirates' initiative embodies the vision of our wise leadership in reinforcing the UAE's global reputation as a leading destination that blends excellence and tolerance. It aims to enhance the UAE’s image worldwide while providing a unique opportunity for everyone to creatively express their love for the nation. This initiative is an open invitation for the world to see the UAE through the eyes of those who cherish it."
GDRFA Dubai invites everyone to participate in this initiative, whether through its digital platforms or the interactive on-ground platform. It is a chance for all to contribute to the story of how the UAE became an inspiring nation loved by the world.