Happiness in Dubai GDRFA Affairs Continues Success and Improves Customer Services to Prioritize

A meeting was held at the headquarters of the Maritime and Land Ports Sector at GDRFA- Dubai, in the presence of Brigadier Abdul Samad Hussein Sulaiman, Deputy Assistant Director General for Entrepreneurship and Future Affairs at Dubai Residency. During the meeting, efforts and initiatives were reviewed, which resulted in Dubai Residency achieving a satisfaction rate of 93.6% in the Customer Happiness Index within the Happiness Index results for the Government of Dubai for the year 2023. This was due to its excellence in meeting the expectations and needs of customers, and improving the customer experience, which was achieved thanks to the cooperation of employees in all sectors of the administration, including administrators and human resources who contributed to achieving the achievements, and their efforts in achieving a balance between sustainable growth and enhancing the quality of life for stakeholders.

Brigadier Abdul Samad Hussein addressed the meeting, commending the efforts made by employees in all sectors and the continuous follow-up by Deputy Assistant Directors General and their deputies, as well as the direct supervision of the Director General on the development of customer services. This has resulted in satisfactory results in customer happiness and the emergence of positive indicators achieved by Dubai Residency in this field.

Major Salem bin Ali emphasized the management's commitment to supporting all decisions leading to continuous development and improvement, discussing and addressing challenges, and responding to all ideas and proposals that may contribute to enhancing customer happiness. He highlighted the continuation of implementing improvement initiatives in this direction, as well as adopting digital projects that enhance the efficiency and facilitation of customer services. Additionally, he stressed the importance of enhancing communication with customers through various channels and mediums, listening to their voices, and meeting their needs.